flagship store in Munich was redesigned during ongoing operations as part of a
new concept by 'Holzrausch, Planung & Werkstätten' and OHA.
minimalist approach developed is strongly based on the collaboration with the
artist Walter Maurer, who lives in Dachau near Munich, and on a material that
has already worked with Andy Warhol, Roy Lichtenstein, Cesar Manrique and Ernst
Fuchs, covered the entire shop with colour
gradients, abstract mountains and snow themes in reference to the Bogner brand.
four floors, all existing surfaces - wall / wood / natural stone / displays /
shelves - were dipped into a monochrome colour spectrum that discretely remains
in the background and creates focus on the respective collection.
furniture in the form of high-gloss painted cubes complete the overall picture.
reduced means we created a clear redesign of the flagship store, in which the
brand Bogner presents itself in a contemporary and modern way.