2020 - 2024

LEICA 2.0 

LEICA STORE & GALLERY NYC
Meatpacking District, New York City.
03/2024

THE LEICA WORLDWIDE STORE CONCEPT

The joint venture between Holzrausch and OHA for Leica started with the development of a new retail concept for the Leica Store in Munich.
In spring 2020, the new Leica Flagshipstore & Gallery Munich opened its doors and presented the "Leica 2.0" retail concept.
Since then, Leica has started to roll out the concept to more then 30 stores around the world.
Each new store receives a unique, customised adaptation of 'Leica 2.0', designed by Holzrausch and OHA.

Client: Leica Camera AG
Team: Holzrausch / OHA